H&M’s New Sustainable Conscious Collection

3 Feb


wow looks like H&M is on a winning spree. After successfully launching the Lanvin collection and Waste Collection from Lanvin, this April they are going to unveil a brand-new line called Conscious Collection.

As the name sounds it is a eco-friendly line with fabrics like organic cotton, Tencel and recycled polyester.

"It’s not just about organic cotton any more, the possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics," said H&M’s Head of Design Ann-Sofie Johansson.

Modeled by Natasha Poly, the collection will be ranged from $15 up to $60.

I love how they have used mostly white and light colors through out the collection. It symbolizes the whole idea of doing something good for the world.

Dont you think?

Check out the pictures below



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