H&M’s upcoming Waste Collection

25 Jan

Photos courtesy of H&M

H&M never fails to impress us. This time around they have launched a unique set of collection called “Waste Collection”, which has been made from fabric left over from the production of H&M’s designer collaboration with Lanvin.

Unlike, Lanvin, this collection will be available in only few of their selected stores in China, Turkey, Russia, Middle East and Israel.

“This mini collection from leftover fabrics looks absolutely wonderful,” says Ann-Sofie. “My favourite piece is the bright, colour-block tunic. It’s perfect for that first spring update.”

I wonder why did they think of recycling their clothes only with their Lanvin collection. Did they really sell out all their pieces? are they making up up for their lost sales? was the exaggeration of the demand real or a publicity gimmick?

Well, we may never know the answers, but one thing is for sure, those horizontal and vertical prints look quiet interesting to me.

Let me know if any of you guys get your hands on these.

Check out the collection below.

H&M Waste Collection   Fabrics from the Lanvin for H&M Collection

H&M Waste Collection   Fabrics from the Lanvin for H&M Collection

H&M Waste Collection   Fabrics from the Lanvin for H&M Collection

H&M Waste Collection   Fabrics from the Lanvin for H&M Collection

H&M Waste Collection   Fabrics from the Lanvin for H&M Collection

H&M Waste Collection   Fabrics from the Lanvin for H&M Collection

H&M Waste Collection   Fabrics from the Lanvin for H&M Collection

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