10 Jan

WOW. This is some piece of news that you wont get to hear/see so often.

After the successful line with H&M, the swedish based brand has decided to collaborate with a fashion blogger to launch its next collection.

Except the fashion blogger BryanBoy, we haven’t heard of any such collaborations ever before in the fashion industry.

This shows how the fashion bloggers have hugely impacted the industry, when you see such a massive brand like H&M who has previously worked with high profile  designers like Alber Elbaz for Lanvin, Stella McCartney, Karl Lagerfeld and Matthew Williamson working with upcoming and little known bloggers.

SO now the question is who is this Fashion Blogger?

Her name is Elin Kling . She is an extremely popular Swedish style consultant and blogger.

According to Hilary Alexander at the Telegraph, Kling is, “regarded as Sweden’s leading fashionista.” Kling’s collection will be launched on February 3 2010 in 10 selected stores only in Sweden.

The collection consists of nine pieces and two accessories, in a minimalist style with Bohemian influences.

Kling says, ‘It feels incredibly flattering and fun to be the first to do this kind of cooperation with H&M. It has been very inspiring to work so closely with the H&M design team and I’m very happy with the results.’
She says the raw and Bohemian elements reflect her style well.

10% of sales from the collection will be donated to UNICEF.


Check out the pictures from her collection below.



Photos: H&M/Peter Gehrke.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: