H&M Divided ‘Urban Vibes’ Ad Campaign

5 Jan

H&M has launched their new Divided ad campaign named “Urban Vibes” featuring a mix of bold prints with different forms of animal prints in jumpsuits, tees, pants and bodycon dresses. It is a very fun, friendly, casual campaign shot in downtown, giving you a feel of girl next door image. Taking a look at the pictures, it felt like I was browsing my friend’s photo album rather than a fashion brand. Emphasizes has been given on friendly natures of the girls, the smiles and the beautiful sunny day.

The pieces are already out in the stores. Let me know if you happen to get you hands on it.

Enjoy the pictures below.

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Images courtesy H&M

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