Joan Smalls new face of Estée Lauder

10 Dec

Joan Smalls this week, in New York filming for Estée Lauder

Joan Smalls has been signed as the face of Estée Lauder. Not many of us know her yet . But, this 5ft 11 inches beauty has been taking the fashion world by a storm since her Givency Show.

She landed her big break when she walked for the Givenchy Couture Show 2010 in Paris as an exclusive. After Givency, there was no looking back for Smalls. She walked for some of the biggest names in the industry such as Anna Sui, Gucci, Burberry, Prada, Yves Saint Laurent, Valentino, Jason Wu, Givenchy, Jean Paul Gaultier, and Christian Dior. She has also been covered by Vogue and French Vogue quiet a few times this year.

Smalls filmed a television commercial with Lauder models Constance Jablonski and Liu Wen on in New York and with Nick knight in London.

“Obviously she’s beautiful,” says Aerin Lauder, senior vice president and creative director for the brand, “but she’s confident, happy, elegant, well-spoken, and grown-up—and it really comes through in her pictures. When we pick someone to represent the brand, it’s about her personality, too. It’s not just the face. You find yourself not being intimidated by her beauty, but drawn in by her warmt”

When Questioned about her favorite Lauder Product, Smalls promptly replied that she is a big fan of Advanced Night Repair Eye Recovery Complex and uses it religiously.


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